BROADCAST/ONLINE
CLIENT: Nationwide Insurance
Broadcast/Online
Client: Samsung Electronics
Broadcast/Online
Client: Samsung Mobile
Broadcast/Online/Social
Client: Nationwide Insurance
The #BandTogether campaign was developed in support of Nationwide's sponsorship of Alex Morgan leading up to the 2015 Women's World Cup (which the US Women's Team won).
Broadcast/Online
Client: Samsung Mobile/ Samsung Experience at Best Buy
Part of a 4 spot series, airing over the course of 8 months to a year, we meet the envious, the curious, the gift giving and the upgraders. In Lance and Maggie, we meet the envious and curious, respectively.
Broadcast
Client: Travelocity
During an unrelated shoot in Mexico, the team had some extra time, some extra props, and decided to shoot some Chinese New Year footage, potentially for social or B-reel. Ultimately we scripted a :15 after the fact, using the footage.
Online
Client: Subway.
As an intern I was given the task to create an online video on a very limited budget, announcing all-day breakfast at Subway. It was mostly a creative exercise and learning experience while staff teams worked on it as well. What I ended up writing were words and music for an animated "Book of Mormon"-inspired egg-based musical. It made its way in front of the client, and ended as the pick to be produced.
Client: Nationwide Financial
Social can be both fun and challenging. The same could be said about writing for Crocs. I was tasked with bringing the brand personality and tagline “Find Your Fun” to life on social. With the help of some eye-catching visuals and Croc shoes, including the iconic clog, we celebrated everything from the everyday to holidays.
One of McKinney's pro-bono ventures is an annual fundraiser for local charities in the form of a Corporate Battle of the Bands. In 2014 the charity was Urban Ministries of Durham, an organization that seeks to help our homeless neighbors find food, shelter and a future. With that in mind we created a theme pairing rock and roll with the classical, grandma-like ideal of "home."
In the process we got to do something copywriters so often wish they could— shamelessly use puns as headlines. We created homey rock and roll visual puns and had them cross-stitched as auction items. And what fundraiser would be complete without a photo-booth picture with your art director?
During some downtime, I worked with my art director to create ads with two specific rules: it had to be animal based, and it had to only use stock footage. Ultimately we intended to take these to the various brands as low-cost turnkey spots.